Sonicare 2 & 3 Series Power Toothbrushes
2 Series entry-level Power Toothbrush 
3 Series Power Toothbrush, featuring 3 intensity levels
Entry-level category propositions, on the heals of the popular DiamondClean 
Ergonomic & usability considerations
Feeling things out, focus group testing some strategically differentiated preliminary concepts.
Early concept sketches
Early concept sketches
Early concnept builds & renderings 
The handles were designed to accomodate a wide variety of color options to fit both user lifestyles and the needs of retailers, globally. 
The device fits within its home environment, no matter where that might be or for whom 
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